About Dimples Toothpaste
Dimples was founded by Dr Pippa Nicholls BDS in 2023.
In over 10 years of treating patients, our founder noticed there were very few options for patients that did not want to use fluoride toothpaste. A lot of the non-fluoride alternatives do not contain any remineralising ingredients, meaning they are not actively helping to prevent tooth decay.
That’s when our founder Dr Pippa Nicholls decided to develop her own range – Dimples, based on science and years of experience. Dimples’ goal is to create a brand that has a positive effect on your teeth, and is conscious of the planet.
That is why our toothpaste is naturally remineralising, biomimetic, SLS-free, fluoride-free, free from artificial flavours, vegan, cruelty-free, and uses renewable packaging materials. It was very important to have full control over the quality of our ingredients and the manufacturing process, so we are proud to say we are manufactured in the UK, following strict quality control processes.
Not only was it important for our formulation to be free from certain common toothpaste ingredients, but it was also important to be using high quality and intentional ingredients. As hydroxyapatite is naturally found in the body, and therefore completely safe and non-toxic, it seemed like the perfect fit. We also use glycolipids from coconuts for a gentle foaming action and clean mouth feel, xylitol to help nourish the good bacteria and kill the bad bacteria, hydrated silica for a polishing effect and to help remove surface staining, and essential oils to naturally flavour and leave you with fresh breath.
A lot of our packaging and packing is from paper or cardboard so that it can be reused and recycled. Our tubes are made from sugar-cane, which is a renewable alternative to petrochemical plastics, and can also be recycled road-side in the UK.
If you’d like more information on Dimples and how to look after your teeth, follow us on Instagram
Explore our hydroxyapatite toothpaste range
Mint
Hydroxyapatite Toothpaste
Mint – 75ml
£8.99
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Peach
Hydroxyapatite Toothpaste
Peach – 75ml
£8.99
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